Curate Your
Legacy
Every watch tells a story. Preserve the details, celebrate every timepiece, and build a collection that lasts generations.
Free to start • No credit card required
Built for Collectors
Every Detail, Understood
From identification to valuation, REFERENCE handles the complexity so you can focus on what matters - the watches.
Instant Identification
Know Your Collection's Worth
Authenticity Verification
What's Next?
What to Wear Today
Insurance Reports
Share Your Story
Complete Service Records
Effortless
Three Steps to a Complete Collection
Capture
Photograph any watch - on your wrist, at a dealer, or from your collection.
Discover
Instantly learn the model, specs, history, and current market value.
Preserve
Build a living archive of your collection - stories, values, and memories that last generations.
Our Story
Built by a Collector,
for Collectors
“Reference is a passion project built by a son inspired by his father’s love for watches. As a kid, I learned to celebrate watches of all pedigrees and the stories they told. I hope this app helps you bring the same joy to your collection, and to the generations that follow.”
— Dailey, Founder of REFERENCE
Pricing
Start Free, Upgrade When Ready
Everything you need to begin. Premium unlocks the full experience.
Free
- 3 watches
- 2 watch identifications / day
- Daily watch suggestion
- Service history tracking
- Banner ads
Premium
- Unlimited watches
- Unlimited identification
- Market value tracking
- Authenticity verification
- Personalized recommendations
- Insurance PDF reports
- Collection sharing
- Custom collections
- Ad-free experience
Why Collectors Choose REFERENCE
Whether you collect Rolex, Omega, Patek Philippe, or independent brands, REFERENCE was built to honor the way collectors actually think about their watches - not just as assets, but as stories worth preserving. Identify any timepiece by photo, track market values, verify authenticity, and document the history of every piece in your collection.
From a first watch handed down by a parent to a portfolio of rare references built over decades, REFERENCE gives you the tools to preserve what matters: the provenance, the memories, the service records, and the values - so your collection can be understood and appreciated for generations to come.
Your Collection Deserves Better
Join collectors who trust REFERENCE to catalog, value, and protect their collections.